I'm a product designer who creates digital experiences that align user needs and business goals.
uxmargin
Freelance Designer, 2023 - 2024
Shakespeare4All Website Revamp
Assisted the team in revamping the interface for Hang Seng Bank Personal e-Banking, bringing a fresh, clean look and more intuitive experience to users.
DG Education Bootcamp Landing Design
Redesigned the interface of the POS, QR code self-ordering, and waiter app. Delivered a new analytical dashboard for restaurant owners to view statistics and compare data in real-time.
GES Website Redesign
Revamped the attendance module, rostering feature, dashboard, and product onboarding experience with the team to enhance the HR management system's usability.
Fitaye Rebrand & Mobile App Redesign
Assisted the team in revamping the interface for Hang Seng Bank Personal e-Banking, bringing a fresh, clean look and more intuitive experience to users.
YOOV
Product Design Manager, 2021 - 2023
HR Management System Revamp
Revamped the attendance module, rostering feature, dashboard, and product onboarding experience with the team to enhance the HR management system's usability.
Restaurant POS System
Redesigned the interface of the POS, QR code self-ordering, and waiter app. Delivered a new analytical dashboard for restaurant owners to view statistics and compare data in real-time.
No-code Development Platform
Brought a fresh, new look to our in-house no-code product with new navigation, multiple database views, and workflow automation to enhance the product's usability.
AfterSchool
Senior UI/UX Designer, 2020 - 2021
Design system
Built and implemented a design system for AfterSchool to provide a consistent learning experience for users.
Official Website Revamp
Revamped the entire website, including the homepage, course details page, etc., to increase the conversion rate and user acquisition rate.
Check-out Flow
Redesigned the checkout flow to make it simpler and more focused. Provided relevant information, such as a "refund guarantee" and a "progress indicator", to reduce friction and build customers' trust.
Student Learning Center
Revamped the student learning center for users to access their courses and class schedule easily. They can also submit their homework and keep track of their performance at any time.
Tutor Live Center
Enable tutors to manage their live classes and access their class schedule in a centralized place. They can start simple in-class quizzes and message with students in the chat room as well.
HSBC
UI/UX Designer@Green Tomato, 2018 - 2019
Sorry. It's an NDA project.
Mobile BizExpress UI Kit
Worked closely with the UK design team to organize and update the UI kit for Mobile Business Express. The goal was to enhance design consistency and velocity.
Business Express Mobile App
Collaborated with the product and development teams to update several interfaces with new components and deliver features such as FPS (Faster Payment System), credit card activation, and onboarding.
Credit Card Activation
Designed and delivered this new feature for the Business Express Mobile App's users to activate their new business credit card without having to call the credit card hotline.
Onboarding
Brought in a simple and straightforward onboarding flow to introduce the main features of the Business Express mobile app.
Hang Seng Bank
UI/UX Designer@Green Tomato, 2018 - 2019
Design system
Assisted the team in preparing documents and guidelines for the design system.
FX Order Watch/Rate Alert
Delivered a simple mobile experience for FX order watch and rate alerts. Users can make an FX order watch and rate alert with a few easy steps.
Official Website Revamp
Cooperated with the design, product, and development teams to revamp the website with the new branding and design system.
Personal E-banking
Assisted the team in revamping the interface for Hang Seng Bank Personal e-Banking, bringing a fresh, clean look and more intuitive experience to users.
