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Hello, I'm Marcus Kung!

I'm a product designer who builds design systems and designs simple solutions to complex problems.

UI/UX Design
Design System
UX Audit
Usability Test
Low-code Development
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Based in Bangkok, Thailand 🇹🇭 currently
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logo_hsbc logo_hang seng bank logo_china mobile logo_ftlife logo_afterschool logo_yoov logo_fitaye
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Design Systems

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Mobile Apps

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Web Apps

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Websites

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Side Projects

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View all

YOOV Design System

YOOV Design System

Led, developed, and implemented a design system for YOOV, ensuring alignment with the brand identity and design language across products and platforms.

Design velocity ↑50%
80+ Components
440+ Icons
YOOV Official Website

YOOV Official Website

Redesigned the official website to align with the new brand identity and to improve conversion rates.

Bounce rate ↓50%
Form submission ↑360%
Whatsapp enquiry ↑67%
PPS Mobile App

PPS Mobile App

Simplified the user flow and reduced overall complexity to deliver a more intuitive, secure user experience.

My Library Mobile App

My Library Mobile App

Improved the overall user experience of the Hong Kong Libraries Mobile App to make accessing library services easier.

Writing

The Hidden Secrets of Agoda's Hotel Booking Checkout Page

UX Design
Cognitive Bias
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5 Pillars of Effective Design System Governance

Product Design
Design System
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How to analyze product requirements as a product designer

Product Design
B2B
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Key user roles in B2B products and how they impact B2B product strategies

Product Design
B2B
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What others say

“Marcus is extremely professional and efficient and took the time to understand our specific needs.”

He supported us in areas in which we lacked experience and were incredibly patient throughout.

Nicholas Beckwith Artistic Director@Shakespeare4All

“Marcus's communication has been excellent, always quick to respond and open to feedback, also, very patience.”

We appreciate how clearly he explains things, making it easy for us to contribute and understand the technical aspects.

Cherie Cheung Deputy General Manager@Shakespeare4All

“Marcus made it possible for our ideas to take shape in reality in an efficient, sustainable, and future-proof way.
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He is responsive, clear in communications from the beginning to the end, and extremely professional in bringing customized solutions to the table.

Vivian Seo Executive Director@Foundation for Shared Impact

“From our very first meeting, Marcus was attentive to our needs and vision for the website.”

He took the time to really understand our business and target audience, and his design concepts perfectly captured the look and feel we were going for.

Anthea Yung Founder@Rise Wise Foundation

“Marcus's attention to detail and thoughtful consideration behind every user story and flow within the application is commendable.”

His dedication to delivering an exceptional user experience is evident in every aspect of their work.

Krishna Nainani Project Manager@Fitaye

“Marcus's design expertise, productivity and do-er mentality are truly impressive.”

Not only did he help our company design a professional layout of our skincare analysis website, he went the extra mile to explore ways to make the website features even more user friendly and straightforward.

Amanda Au Founder@Second

“Not only his professional skills but also his logical and critical thinking impressed me.”

Marcus always focuses on details and considers users' actual use cases. He knows what the market and the company need.

Gabriella Yao Product Manager

“He proved to be an excellent leader and mentor.”

Marcus provided me with insightful advice that inspired me to approach my work with a growth mindset and dedication to continuous learning and improvement.

Lucy Ng Product Designer

“Marcus is inclusive and patient, guiding team members to think through and solve problems.”

He is receptive to feedback and open to change, making it a pleasure to work alongside him.

Clare Lau Product Designer

“He is a true professional in this field.”

Marcus was committed to developing his subordinates through excellent training and guidance. He also provided constructive criticism and was willing to listen to feedback.

Kristy Kwok Product Designer

“Marcus is a skilled designer with a goal-oriented approach.”

This enables him to meet project requirements while also thinking creatively to solve complex problems.

Harry Wong Product Designer
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© 2024 Marcus Kung. All rights reserved. Designed and developed by Marcus Kung marcuskung@outlook.com
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